Replay

The ultra-trendy Italian jeansware brand has recently made its second home in Moscow, following the big cheeses' disappointment when they discovered that their first store had been set up in a mall (Atrium, near Kursky station if you're interested)! Imagine the embarrassment of having your flagship stall tucked away in a humble shopping centre! This time around Replay have set up shop in a standalone boutique, giving the brand the kind of prestige it needs in order to sell Western-priced denim to the Muscovites. Expect plenty of faded patches and cool little details that you just don't get on your 501s.

the prices here are really not bad, and you'll leave the store with that proper "european" look ;)

i always thought replay were a bit too cool for school - until i found my dream pair of jeans here. Mens fashion is really improving in Moscow and it/s possible to get some pretty decent stuff around the city - all for a price though!

magnificent